Lion Feathers

typeworship:

Typographic Dating

Type Connection is a matchmaking game where you send a pair of typefaces out on a ‘date’ and see how well they get along together. Based on the same premise as dating websites, you choose your starting typeface, then Type Connection suggests some potential characters for you to match-up. 

It’s both humorous and educational. To narrow down what is of course a very subjective area, the matches are cleverly divided into ‘strategies’, which you use to make your coupling: Rely on Family (looking across the typeface’s family), Embrace the Other (where opposites can attract) , Seek the Similar (finding visual consistency), and Explore the Past (finding an historical connection). 

Type Connection is the thesis project of Aura Seltzer, studying at Maryland Institute of College and Art (MICA).

“Type Connection stems from an idea I had that typefaces’ personalities on paper are really very similar to those of people. Typefaces also have certain physiques, voices, and virtues, and in certain designs, they would benefit from companionship. I came up with the dating concept as a way to lighten the topic of typography, engage users by letting them experiment, and really teach strategies that people could use over and over in their own projects.  I wanted to create a teaching tool that had a level of humour and fun behind it”

(via typeworship)